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The reality series will be the first Africa-wide version of the popular American TV format which has been a huge success around the world. The Apprentice Africa is an original format of Mark Burnett Productions, creators of other major reality series such as Survivor and The Contender. The Apprentice is described as the ultimate, sixteen week job interview, where contestants will compete in a series of rigorous business tasks, many of which include major companies and require street smarts and intelligence to conquer, in order to show the CEO that they are the best candidate for the job. In each episode, the losing team is sent to the boardroom, where the CEO and his associates judge the job applicants on their performance in the task. One person is fired and sent home. Who will succeed? Who will fail? And who will be The Apprentice?
The Apprentice Africa will gather 18 contestants from across Africa and the diaspora who will compete for a lucrative corporate job with befitting perks and an annual salary of US$200,000 and a luxury car.
The title sponsor of The Apprentice Africa is Bank PHB, one of the fastest growing banks in Nigeria and an emerging icon for banking excellence. The Apprentice Africa sponsorship is a reflection of Bank PHB’s commitment to socially responsible initiatives that nurture future leaders, foster entrepreneurialism and actively engage consumers.
The Apprentice Africa is a co-production of The Executive Group (TEG) and Storm Vision Ltd. The Executive Group is a US based business investment firm that identifies business opportunities across various sectors in developed markets and builds winning consortiums to exploit these markets opportunities. With its Nigerian subsidiary, TEG is where the world meets Africa and Africa meets the worldbrb. Strategic plans are on the way to invest in television productions, energy and real estate sectors in Africa. TEG owns the rights to The Apprentice Africa format.
Storm Vision is one of Nigeria’s leading TV production companies whose mission is to set the standard for dynamic and innovative content, programming and production services and facilities for TV, film and interactive platforms. Past Storm Vision productions include Doctors’ Quarters, AMBO and Big Brother Nigeria.
The Apprentice Africa producers seek to create a world class, top rated business reality show across the African continent and the diaspora that has unequalled educational, leadership, management, entertainment and market value. |
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