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Bekeme, London, U.K

Born in 1982, Bekeme Masade grew up in Nigeria; she acquired a bachelor’s degree in English Language from the University of Lagos, and then a Masters degree in International Human Resource Management and Employment Relations from Queen Mary University of London. Bekeme objects to being referred to as an African in the Diaspora, because she grew up in Nigeria, attended Federal Government Girls College, Benin, and the illustrious UNILAG- so in her estimation, she’s Nigerian to the core.

She’s a determined, and has a mind set on achieving her dream to become the Apprentice. She describes herself as tenacious and irredeemably ambitious. She’s very friendly but very calculative. She considers her mother to be her role model in life, while in business she admires Michael Ibru for being able to set up the kind of conglomerate that she’s certain of erecting one day for her children. She writes poetry, and lends a listening ear to constructive discourses on any topic.

Fired in Episode 7.