The Vision

• To create a world-class, top-rated business reality show across the African continent and the Diaspora that has unequalled educational, leadership, management, entertainment and market value.

• To create a corporate leadership program committed to investing in future business leaders in Africa providing apprenticeship opportunities in the candidate’s fields of interest with some of the leading business personalities on the continent and their companies.

To create a Gateway to Africa’s Entrepreneurial Talent

• Unique opportunity to showcase the movers and shakers, challenges and success stories within some of the most notable traditional and burgeoning sectors within the African economy.

To change Africa’s perception in the eyes of international community

• Introduce viewers to the dynamics of conducting business in Africa by providing unparalleled access to never-before-seen or understood sectors within the African economy.

• Mitigating much of the negative press Africa currently receives

• Help re-direct FDI to burgeoning sectors

To Create Value

Entertainment Value:
• Highlights the human drama component of business, e.g. the rigor of teamwork, the conspiracies, lack of ownership to failure and rewards of winning.

Market Value:
• Provide financial & social reward to all equity partners & stakeholders
• Job creation and increased market exposure for all sponsor’s products

Educational Value:
• Showcase proven business management and leadership techniques
• Create a “Lessons from The Apprentice business book” and accompanying DVD that can be used in industry